E-Commerce SEO

 

E-Commerce SEO

1. Executive Summary

Our goal is to increase your e-commerce store’s organic visibility, drive qualified traffic, and improve conversion rates through a data-driven SEO strategy. We will conduct in-depth research, optimize your site architecture and content, and build high-quality backlinks to strengthen brand authority and sales.

2. Objectives

  • Boost organic traffic and rankings for high-value product and category keywords

  • Improve on-page SEO for better search engine crawlability and user experience

  • Enhance technical performance (site speed, mobile responsiveness, structured data)

  • Drive more conversions and revenue through targeted traffic

3. Scope of Work

A. Website & Market Audit

  • Comprehensive site health analysis (crawl errors, indexing issues)

  • Competitor analysis to identify keyword gaps and backlink opportunities

  • Analytics review to set baselines and KPIs

B. Keyword Research

  • Identify short-tail and long-tail keywords with strong search intent

  • Map keywords to specific product/category pages for relevance

C. On-Page Optimization

  • Title tags, meta descriptions, header tags, and image alt text

  • Internal linking structure for better navigation and authority flow

  • Schema markup for products (price, availability, reviews)

D. Technical SEO

  • Site speed optimization (Core Web Vitals)

  • Mobile usability improvements

  • XML sitemap and robots.txt optimization

  • Fixing duplicate content and canonical issues

E. Content Strategy

  • Blog/article calendar focused on buying intent and product education

  • Optimized product descriptions and category copy

  • User-generated content encouragement (reviews, Q&A)

F. Off-Page SEO

  • High-quality backlink acquisition through guest posting, partnerships

  • Social signals and brand mentions

  • Influencer outreach where relevant

4. Deliverables & Timeline

PhaseDeliverableTimeframe
Week 1–2Full site & competitor audit, keyword research2 weeks
Week 3–6On-page and technical optimization4 weeks
OngoingContent creation, link building, performance trackingMonthly

5. KPIs & Reporting

  • Organic traffic growth (sessions, new users)

  • Keyword ranking improvements

  • Conversion rate uplift and revenue from organic traffic

  • Monthly SEO performance report with actionable insights

6. Investment

  • Initial Audit & Setup: $XXX (one-time)

  • Monthly SEO Management: $XXX (recurring)

Pricing can be adjusted based on site size, product range, and competitiveness.

7. Why Us

  • Proven track record in e-commerce SEO

  • Transparent reporting and measurable results

  • White-hat techniques aligned with Google’s guidelines

Next Steps:

  1. Review and approve this proposal.

  2. Sign agreement & make initial payment.

  3. Kick-off meeting to align on priorities and timelines.